Wine Down & Sweets Café Website


When owner Tammy Phillip said, “I haven’t updated my website in two years. I’m afraid to make changes and don’t want to pay my developer for simple changes that I should be able to make,” we could hear the sadness in her voice.

Every busy owner deserves the freedom to manage and edit their website without fear of breaking it or getting charged lots of money for changes that should be simple to make.  Discover how a new restaurant website is making a difference for engaging customers and business growth.

Tammy Phillip, Owner

“I felt overwhelmed, trying to explain the different elements that make up Wine Down & Sweets Café. I was struggling to find the right path to make my vision come together.”

Before and After a Restaurant Website Design

(click to drag on the middle arrow)
Before Websites Made Simple
After Websites Made Simple

A Website Where the Customer is the Hero

Easy-to-Read Menus

Many restaurant websites overlook the most important reason why people visit the website.  Wine Down’s new menus are easy to update, mobile friendly, and make it easy for customers to explore the menu on their phone.

Event Booking Made Easy

Wine Down & Sweets Café drives revenue with a space that’s perfect for book clubs, business groups, baby and bridal showers, and special events for up to 40 people.  A custom reservation form makes it easy to make a reservation and have a successful event.

Everybody’s Favorites: Wine, Desserts, and Cakes

Wine Down invites people into a tasty story where the customers are the heroes on a journey of epicurean delight.

The website is design to make it easy for customers to find and order custom cakes that make every event special.

“Customers are starting to recognize we offer more than just bakery and wine.”

“Since meeting with Aespire, working through my StoryBrand script, and shifting my focus to the café, I’ve noticed an increase in awareness. Customers are starting to recognize that we offer more than just bakery and wine.  Aespire went above and beyond to help me identify gaps and realign them with my goals and vision.”
Wine Down Sweets Cafe Website Websites Made Simple Aespire

The Elements of a Successful Restaurant Website Redesign

Creating a new website takes more than an easy-to-use website platform — it starts with a story.

Wine Down & Sweets Café started its journey by creating a clear message about the café using the StoryBrand framework.

Now, Tammy’s customers know where they can spend time with friends and family, in a comfortable and casual space that makes them feel like home to spend time with the people they love.

The Wine Down Café website

  • Is easy for the owner to update and manage, without relying on expensive outside developers
  • Gives the owner confidence that her story, website, and brand match her vision for what she wants her customers to experience
  • Makes it easy for customers to know when the the café is open, where to find it, and contact her from their mobile phone with click-to-call features
4000 %
Increase in Visitors
1: 10
Average Visit Length
500 %
Increase in Calls
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